About Us

Our Goal and Mission

Kings of Abbay (KoA) is a social media movement formed to tackle GERDS's mass misinformation / disinformation on Arab medias. The founder and host of the program Ustath Jemal Beshir and his associates; Mohammed Al Arusi, Yasin Ahmed, and others continue debating on Arabic programs daily.


Kings of Abbay has Arabic as well as Amharic Facebook and Youtube following. On average the Amharic show has 30,000 to 50,000 daily views. Its followers raise money for the completion of GERD. Last month, Kings of Abbay raised more than $1.1 million for GERD's second filling!


KoA is a massive movement and the ንቅናቄ will continue even after the completion of GERD in three years time. Our vision after the completion of GERD goes beyond lighting up a 40 watt bulb for 65 million Ethiopians that have no electricity. When ‘The People’s Project’ is complete, KoA will focus on developement i.e. modern farming, hospitality & tourism, education, ... to permanently lift our Ethiopia out of poverty!